First Realty has managed residential and commercial properties and brokered numerous transactions in Auburn, Alabama since the 1970s. My collaboration with First Realty on their brand refresh was guided by a commitment to preserving their existing brand equity while better aligning their visual identity with their core values of excellence, innovation, and client-focused service.
Understanding the importance of maintaining familiarity for their audience, I altered their original yellow and blue hues and chose variable typographies to ensure a seamless transition. This approach allowed me to enhance First Realty’s market presence while maintaining the trust and recognition they’ve built over the years. The logo was delivered within a brand style guide, stationary suite, signage package, and website.
Project Details
Client: First Realty
Applications: Adobe Illustrator, Adobe Indesign, Adobe Photoshop, WordPress
Industry: Real Estate
Specialties: Art Direction, Brand Identity, Wayfinding & Signage, Web Design
Client: First Realty
Applications: Adobe Illustrator, Adobe Indesign, Adobe Photoshop, WordPress
Industry: Real Estate
Specialties: Art Direction, Brand Identity, Wayfinding & Signage, Web Design
First Realty has managed residential and commercial properties and brokered numerous transactions in Auburn, Alabama since the 1970s. My collaboration with First Realty on their brand refresh was guided by a commitment to preserving their existing brand equity while better aligning their visual identity with their core values of excellence, innovation, and client-focused service.
Understanding the importance of maintaining familiarity for their audience, I altered their original yellow and blue hues and chose variable typographies to ensure a seamless transition. This approach allowed me to enhance First Realty’s market presence while maintaining the trust and recognition they’ve built over the years. The logo was delivered within a brand style guide, stationary suite, signage package, and website.