Where Strategy & Creativity Meet
I’m a marketing, branding, and creative professional with deep experience in the AEC and real estate industries. Throughout my career, I’ve developed a deep understanding of how each element—branding, marketing, and design—plays distinct but interconnected roles in a successful strategy.
I excel at crafting solutions that elevate brands, engage targeted audiences, and drive business growth, all while ensuring a seamless integration of creative vision and strategic planning. Whether leading cross-functional project teams or developing comprehensive marketing campaigns, my approach is always rooted in clear, actionable outcomes.
・ Alabama Power Company ・ Barge Design Solutions ・ Birmingham Jefferson Convention Complex ・ City Walk BHAM ・ Colliers International Group ・ Daniel Communities ・ Shannon Waltchack ・ Sloss Real Estate ・ Strickland Companies ・ The University of Alabama at Birmingham
Specializations
Areas of Expertise
Branding
- Brand Strategy & Positioning
- Guidelines & Asset Management
- Market Research & Competitive Analysis
- Naming & Visual Identity Development
- Storytelling & Narrative Development
Marketing
- Analytics & Performance Tracking
- Campaign Development & Execution
- Content Creation & Copywriting
- Digital & Social Media Marketing
- Email Marketing
Design
- Digital & Print Design
- Environmental Graphics & Signage
- Typography & Color Theory
- Wayfinding & Placemaking
- Website Design